People like to talk to people because it is (and have always been) a way to communicate and connect with others. It’s a way to share experiences, thoughts, feelings, build relationships and connections, and get support and advice.
As a result, video-chat can be considered superior to messaging, because we are able to see facial expressions and body movements to understand conversation context, without actually having to be there with the person physically present. This is why video-chat is becoming a viable and popular method for e-commerce today: due to its ease of use and its ability to assist in building trust early on between the company and the customer, and vice versa. By helping to eliminate misunderstandings that could occur if we were using text-chats, it allows us to form a better view of the product or service we want to buy.
Let’s talk this through
Through video-chat we’re allowed to see other people’s reactions when we ask our questions and react in real-time to their body language, which makes it more natural than messaging. The whole experience feels ‘real’ and everyone likes direct communication. In addition, let’s admit it, who has enough free time to exchange messages for hours? Videos are faster, easier, much more personal, and enable us to understand the respective issue better.
The possibility for such an interactive experience by talking to someone you can’t physically meet, is one of technology’s little, precious miracles. Video chatting allows both quality convo time, while still offering the convenience of staying at home -or anywhere else! Misunderstandings are eliminated and, since words can quite easily be misconstrued, we can always rely on visual cues, which enables greater accuracy in understanding between two parties, even if they aren’t face-to-face. And, when it comes to ecommerce, all those listed above are essential.
People like to talk …
…But they don’t always want to go out and battle the crowds. Thus, in order to offer them the best possible experience when it comes to e-shopping, everything needs to be done personalized and in detail. If someone needs advice or just wants to take a better look at the product he wants to purchase, you can help him by using VClerk.
What’s VClerk?
VClerk is a click & play video chat tool that you can add to your website without the need to install anything and you can now effortlessly interact with customers, assisting them throughout their shopping process.
