With the rise of online shopping, it is important to communicate with your customers in a more direct way that they are comfortable with. Video has become one of the most popular e-comm communication trends when it comes to brands or professionals that seek a connection with their audience, because it conveys emotions and builds relationships between consumers and companies.
Thus, videos are extremely popular when it comes to e-comm communication trends -and for a good reason. A video is interactive, engaging, and more importantly; it works! After all, someone is more likely to buy something after watching a video product demonstration than they are after reading about it in text or watching a static image. But, we can take the videos one step further when it comes to e-comm.
How to take this huge trend one step further?
First and foremost, videos are no longer just a new trend. They are essential for a business (either e-shops or not), in order to remain viable. After all, the internet has forever changed the way businesses communicate with customers and everyone has to adapt to this new reality. So, what’s the best way to do it?
You need to get your product or your service in front of the customer, as directly as possible and, since physical contact is off the table in this case, communication via video is the way to do so. But, there’s one more hack: it needs to be personal and interactive.
The key is to keep communication personal
People tend to receive a lot of information nowadays. So, in order to win their hearts, it needs something simple, fast, easy-to-use and personal. Communication has to be customer-driven. Everyone has his target audience in mind while creating something, however every person is unique. Thus, in order to meet his own needs, e-comm communication must be direct and customized.
One way to do it is via video-chat. By doing so, the customer has the opportunity to directly talk and interact with an employee of the company, share his concerns and take a better look at the product or services that interest him. The company acquires an identity and the client feels as he should: unique.
A completed, visual online shopping experience…
…That pretty much sums up all about today’s e-comm communication trends. VClerk video shopping and chat tool gives you the opportunity to provide your customers with this unique e-comm communication experience -and at a low cost. Plus, if you ‘don’t know how to technology’, no worries; it’s pretty easy to use, since it requires only one installation.
